What they didn’t teach you about Marketing : There’s a great deal of difference between what you learn in Business school and what you have to do when you join a marketing organisation. This book is a mentor – like a sympathetic senior colleague, this will guide you about the working of a marketing and brand management organisation and make the transition into working life a lot easier. A must read for anyone who wants to join a marketing organisation and hit the ground running
chapters
- Management Trainee - Joining the company
- Entering the Marketing department
- What is 'Marketing'?
- The Advertising agency
- Marketing research
- Media - an overview
- The various media channels
- How to action media - planning, buying and monitoring
- Public relations and Direct marketing
- Role of Marketing in business
- Role of other departments in business
- Ramesh starts work
- The Brand relaunch starts!
- Making the ad
- The Climax
Reviews :
A good read for all ... since "Marketing is Business"
Excellent overview and simplified enough for non MBA professionals to appreciate the value of Marketing. Ensures that a reader will never make a mistake of judging an MBA as just another sales guy !
5.0 out of 5 stars Highly recommended for a marketing student.
Read the paperback edition when I was in college. Provide a good insight on what fresher's should expect while choosing marketing as a career option giving a clear distinction in the sub-streams in marketing .
A good read for all ... since "Marketing is Business"
Excellent overview and simplified enough for non MBA professionals to appreciate the value of Marketing. Ensures that a reader will never make a mistake of judging an MBA as just another sales guy !
5.0 out of 5 stars Highly recommended for a marketing student.
Read the paperback edition when I was in college. Provide a good insight on what fresher's should expect while choosing marketing as a career option giving a clear distinction in the sub-streams in marketing .
