KETAN JOSHI
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  • Books
  • About me
  • Blog
  • Get in touch
  • Podcast
  • YouTube
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What they didn’t teach you about Marketing : There’s a great deal of difference between what you learn in Business school and what you have to do when you join a marketing organisation. This book  is a mentor – like a sympathetic senior colleague, this will guide you about the working of a marketing and brand management organisation  and make the transition into working life a lot easier.  A must read for anyone who wants to join a marketing organisation and hit the ground running

chapters

  1. Management Trainee - Joining the company
  2. Entering the Marketing department
  3. What is 'Marketing'?
  4. The Advertising agency
  5. Marketing research
  6. Media - an overview
  7. The various media channels
  8. How to action media - planning, buying and monitoring
  9. Public relations and Direct marketing
  10. Role of Marketing in business
  11. Role of other departments in business
  12. Ramesh starts work
  13. The Brand relaunch starts!
  14. Making the ad
  15. The Climax
Reviews : 
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 A good read for all ... since "Marketing is Business"

Excellent overview and simplified enough for non MBA professionals to appreciate the value of Marketing. Ensures that a reader will never make a mistake of judging an MBA as just another sales guy !


5.0 out of 5 stars Highly recommended for a marketing student.
Read the paperback edition when I was in college. Provide a good insight on what fresher's should expect while choosing marketing as a career option giving a clear distinction in the sub-streams in marketing .
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