It is not a textbook, and it is not management gyaan. It does not try to reinvent the wheel and teach you the basics, neither does it talk about new and revolutionary concepts. It covers the gap between academic curriculum and real life, and teaches you what you actually do when you enter the marketing department.

It is written like a storybook, and tells you the story of a young MBA who joins an FMCG company as a Management Trainee. He gets overwhelmed and shaken up in the beginning, but he meets mentors who show him the ropes and teach him the ground level facts about the profession - what is Marketing, role of the various partners of the Marketing department – Ad agency, MR agency, Media agency, PR agency, DM agency, etc.

He is also shown the business role of marketing, and where it fits in with the rest of departments of the company – Sales, Production, Logistics, Purchase, Finance and R&D.  He meets the people in the various departments and understands their perspective of the business.

Once he is through with all this, he starts actual work under the wing of a senior colleague, and takes part in an exciting real-world marketing assignment – the re-launch of a brand. He goes through all the steps of a brand re-launch – Market research, product development, packaging development, communication development, script discussion, creating the ad and finally -  launching the new brand in the market.

Apart from learning about marketing, he gets shouted at by his boss, gets his legs pulled by his colleagues, meets friendly and unfriendly people, learns about life in general, and organisational life in particular; and has a lot of fun along the way.

Read excerpts from the book >>