I started writing right from school days, with articles and stories in my school, college and colony magazines. After my MBA it tapered off for a bit, but restarted after my first backpacking trip. I was so excited after my first trip to Sikkim and WB, that I wanted to tell everybody about it. I wrote a long email which was well received by people, and started me writing Travelogues.

The Travelogues which really changed my life was the one after my impulse trip to the Mahakumbh mela in 2001. Firstly, it was very well received and made me think seriously of writing, and secondly it got forwarded to a girl who was so impressed by it that she ended up marrying me six years later. I kept travelling, and kept writing Travelogues. I developed an interest in photography as well, and my SLR became my companion in my travels.

I started writing fiction again, and wrote a large amount of short stories, some of which ended up on Sulekha. Slowly I started getting publishing dreams and started sending them out to publishers, which resulted in me building up a fine collection of rejection slips of all hues. But I kept writing , and kept trying.

One day when I was talking to some friends, the conversation shifted to textbooks and I  bemoaned the fact that there was no really relevant textbook for Marketing as it is really practised in India. Later I thought – Why don’t I write it? The response came in my mind – why not give it a try? And the result of that try was a book called ‘What they don’t teach you about Marketing.’, which was published by Macmillan and co in April 2009.