A simple and practical guide to what you will actually need to know and do in your first year in marketing. Neither a textbook, nor management gyaan; it covers the gap between curriculum and real life.

Simple and easy to read, it is written like a novel or storybook, and tells you the story of a young management trainee as he joins a new organisation. Apart from learning about marketing, he gets shouted at by his boss, gets his legs pulled by his colleagues, meets friendly and unfriendly people, learns about life in general, and organisational life in particular; and has a lot of fun along the way.

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I also went through the management trainee drill and in later years helped others through the same process.

I frequently wondered why there wasn’t a simple and explanatory book on this topic. After waiting for years for someone to write such a book, I decided to write it myself. And here it is.